The Wake & Shake(tm) is not one particular style but a different approach to cutting hair. Like most hairstylists, Ian begins the cut as a precision haircut (Ian is Vidal Sassoon trained) but where other hairstylists then pick up a round brush and dryer and force a shape into the hair, Ian does not. It is the typical hairstylist’s ability to force a shape with the round brush that enables them to get away with an inferior cut. The client leaves the salon happy that day but after shampooing can never get the hair to look the same. That is because the stylist never really cut the shape into the hair. When you only cut hair wet – you are cutting blind. It is essential to cut dry as well.
Ian simply blows wet hair around using only his hand. It is only after the hair is dry that the critical cutting can be done. Now Ian can see the natural growth patterns and idiosyncrasies of your hair. Since he is not using a round brush, if he didn’t truly cut the shape in, you would not see it. The result is a truly superior cut.
For those clients with especially difficult growth patterns or wavy/curly hair, Ian recommends coming in with clean dry hair so that he may see the hair in it’s truest state.
With the Wake & Shake what you see is what you get.
Hairstylist Ian North
Ian North began working in hair in 1995 at the age of forty three. Having started so late in life he knew he would have to take extraordinary steps in order to become a top stylist overnight. Right from the start Ian took advanced training at the Sassoon Academy in Toronto as well as at top salons in New York City. For twelve years he owned his own salon – Salon Ian North, in Sarasota. It was early in his career that a client tore a round brush from his hands declaring, “you’re terrible with a brush but you give a great cut – even better is when I wake up in the morning and just shake my head.” And so ever since that time, Ian has never again touched a brush and has with each passing year improved the Wake & Shake cut.
Ian North was born March 24, 1952 in New York City. Ian, a self taught artist, grew up on Long Island where he created his first serious art piece in 1970. He then spent the next twenty years in the music business recording five albums as a singer/song writer. While living in London in 1977 and 1978, he became serious about the creation of fine art and took inspiration from such artists as Robert Rauschenberg, Joseph Cornell, Antoni Tapies and Basquiat. It wasn’t until 1992 that he consistently began to create mixed media assemblages and abstract acrylics. Ian says “Each piece has meaning, however, while a work is in progress, I try not to think about what the meaning is, so as to hopefully tap into my subconscious and thereby learn something about myself. I rely on the viewer to tell me what it means. In this way the viewer adds quite possibly the most important element to the work: whatever you think it means, you’re right”.
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